Update Update Update… and Update!!

Google is changing their algorithm on daily. Should we change our SEOing? I am getting  confused about it.

I got the big drop on my targeted keywords from 16-1-2013. I am very anxious what needs to be done here And we need to explain our client for this Godzila update? I have faith in Google Statement he told “we have no more changes in its algorithm” That's cause I have no reason to blame on google but today Google announced the 24th Panda update is working and 1.2% of English queries affected.

I lost my client as well as his faith. My only one question to Google is this algorithm is the last update or looking for new more updates.

As it is well known we change our working strategy after each updates but at this time what will be done or what will avoid we can’t understand. In previous era we will submit our link to the directory, classified ads, article submission forum posting on exact keyword but after some Google Panda update directory link because Google consider it as spam we just start removing all directory links and think now we safe but after some more update Google consider exact keyword as spam then we removed Article link or change its anchor text with keyword variation. But google not stay here he moved more new updates and in  these days we are working on branding, concentrate on natural links, we work with guest posting, we don’t post articles content more than one article sites, we avoid Classified, Directory submission.

I think in the upcoming days Blog post, blog comment, Guest post may be  considered as a spam by google. Because everybody moves to new strategy and find new ways of ranking its sites. There is no any permanent solution when google doesn’t stop to update his algorithm.

One comment thing also happened whenever Google changes his algorithm, those sites are boosted-up whose back link is very few. That cause when I  think how to work with Google and what will be the safest way to rank our site then there is only one answer in my mind “There is no need to do any off page work just do On page”. Our site well ranked on the google mercy.

Don’t think otherwise but in upcoming days it will be happening. I never say all of the SEO company is Closer to closing,  Some of few SEO company survival in that condition either they don’t depend on Google or doesn’t work for Organic search. They will be moved with PPC or other Paid traffic. So If you have time then move now this SEO Field.

Selecting a good SEO service provider in Delhi

With the advent of the internet, taking professional and quality Search Engine Optimization (SEO) services is quite important for any website. It helps in increasing the visibility of your website in the large universe of World Wide Web and most importantly generate traffic towards the website. In the last couple of years, India has been fast rising as a hub for providing quality SEO services to its clients all over.  You don’t have to worry  about the quality of the services, as there are a number of world class IT institutions in India which are generating new and technologically sound man power every year. These services from India is now being regarded as one of the best in India and the companies which provides this service has created a niche for itself in the market. One of the main reasons why these services from India is gaining lots of popularity is that they are quite cost effective.  Hiring the same services from a western country will cost you much more as compared to hiring it from India. Because of the reason that hiring SEO services from India provides lots of advantages, it will be better if you do some amount of research and then find a company which suits your requirements, preferences and budget aptly.

The main advantages of hiring SEO services India are as follows:

·         It makes sure that your website is being reviewed regularly and the content and the structure of the website is in accordance with the quality standards.

·         Offers the complete packages of these  services for the purpose of web development and web hosting

·         Helps in the development of the web content on the basis of analyzing the SEO services

·         Helps in locating and generating keywords and helps in keywords research

·         Helps in brand brand awareness and attracts traffic towards the website

Among all the major cities in India, Delhi is considered the epicenter of such companies. It is mainly because of its proximity to growing IT hubs like Gurgaon and Noida. Since, there are countless such service providing companies available nowadays, it will always better that you take some things into the consideration before hiring the services of a proficient and well known SEO company in Delhi. First of all you should select a company which carries a good reputation in the market and have good amount experience in this field. Next, you shall discuss with your colleagues and friends who have prior experience of taking hiring this particular service from India. Since they have a firsthand experience of taking these services, they can give you a fairly good suggestion about their quality of services.  Reading various customer reviews and testimonials will also be quite helpful and will provide you an insight about such companies. Hire the services of a good and well known company that offers quality SEO Services in Delhi and gain its advantages. 

Components of a Successful PPC Campaign

To achieve optimal results, all elements of a PPC campaign must be in good working order, operating together synergistically. Like an automobile engine, all parts must be finely tuned together to ensure that the driver gets from point A to point B, quickly and efficiently. If any one part of the engine is defective or inefficient, the engine may run poorly or not at all.
Likewise, if any one part of a PPC campaign is deficient or ineffective, it can drag down the performance of the whole campaign to unacceptable levels.

1.1. PPC Campaign Uses

Although most advertisers will use PPC advertising to garner sales, submitted leads, or donations, others may benefit in ways that are more indirect.

For example, the goal of some ad campaigns is not necessarily to elicit a direct response by the person viewing the ad. Rather, the goal is simply to achieve branding—to cause the person viewing the ad to remember the name of a company or the features of a product, which will result in a visit to a bricks-and-mortar storefront. Branding is also an effective way to generate word-of-mouth marketing, whereby people viewing the ad tell others about their impression or experience.

1.2. The Science of PPC

The next chapter covers the mechanics of PPC, but for now it's important to understand that successful direct-response advertising of any kind requires using methods and techniques that are closer to science than to art. Successful PPC advertisers constantly use calculators, spreadsheets, and software tools to plan, construct, measure, and optimize campaigns. If you're not comfortable with the mathematical side of PPC advertising, you may need to find an assistant or colleague who can become proficient in that aspect of the job.

For example, determining the optimal price to pay for each click requires calculations based on the price you're willing to pay for a conversion. Usually this is a simple one-time exercise, but for companies with multiple products or a range of desired conversion actions, the task can get quite complicated.

1.3. The Art of PPC

Although PPC advertisers have a big toolkit of scientific tools and techniques to employ, successful PPC advertising requires a mastery of skills that are mainly artistic in nature. Chief among these are the ability to write well and a sense of professional graphic design.

Writing effective, persuasive ads is crucial to the success of a PPC campaign. Often the failure of a campaign can be attributed to poor ad copywriting. Ads may be displayed frequently but fail to elicit a significant proportion of clicks, as evidenced by one of the most important metrics of campaign success: click-through rate (usually abbreviated as CTR).

1.4. The State of the PPC Industry

Since the inception of PPC advertising in 1998, advertisers have paid Google, Yahoo!, and Microsoft billions of dollars for targeted clicks. Despite the effects of a global recession, almost half of advertisers polled by MarketingSherpa said they intended to increase their PPC spending in 2009. Conversion rates for PPC campaigns have also been climbing steadily—almost half of the respondents in the same study reported that conversion rates have increased over the previous year.

After several experimental efforts in the mid-to-late 1990s, PPC advertising was popularized by the startup company GoTo which was developed at Bill Gross's Idealab in 1998. GoTo had the PPC advertising field to itself until it was renamed Overture in 2001, and expanded as a back-end ad service platform for search engines such as Yahoo! and MSN.

How to Instant check SEO status of a site

There are a question in all most interview Can you analysis a site within 10 to 20 minutes. Then Maximum answer is no. But Following are the list of respective factors which needs to be analyzed for a quick review:

Basic SEO Factors for Instant Analysis:

• Domain Extension
• Page Loading Time
• Page Rank
• Alexa Rank
• Google, Bing & Yahoo Indexed Pages and Back Links
• Domain Age

• Canonical Redirection
• Title & Meta Tags
• Header Tags
• Image Tags

• Xml sitemap
• Html sitemap
• Robots.txt

• Google analytics account
• Google webmaster tools account